Recording
Image of audience and speaker at podium

The Retention Conversation You’ve Never Had

Guest: Brandi MacDonald

Recorded: Thursday, September 28th, 2017

Length: 1 hour

Webinar Details

Chiropractic is a radical Science. It is a right about face in method and in reasoning. It is contrary to the methods of healing in common use in the world. For that reason, it is misunderstood by those who have not had its benefits or are ignorant of its principles.
- R.W. Stephenson, April 21, 2010 (Endorsed by B.J. Palmer)

The FINAL frontier in Chiropractic is communication. It’s critical for chiropractors to link why chiropractic care is essential for a patient’s lifetime, not just for an episode of care. 

Watch this webinar to learn:

- How people make buying decisions

- The one thing we need to do better in Chiropractic to increase patient retention

- The value of care planning, and measuring and showing your patient’s progress

- The tools required to engage people in the education process

- Why patients don’t stay past pain, and how it’s possible to move beyond that

Presenter Bio

Brandi MacDonald and her husband run a family-based, subluxation correction office in Edmonton, Canada. She is the owner of True Concepts, Inc., a consulting and professional speaking company that provides leadership training to Chiropractic teams, and True Concepts Seminars, a seminar company dedicated to spreading the neurological principles. She is the past Executive Director of the International Federation of Chiropractors and Organization and currently serves as a Board Member on the Australian Spinal Research Foundation.